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Scrum Master or Agile coach

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After seeing yet another "Agile coach bashing" thread on LinkedIn I felt the need to blog my perspective. As a former Scrum Master, I now call myself an Agile coach. Here is my two cents. Who's bad? The trend I see is for some Scrum Masters to paint anyone with the title "Agile coach" as greedy, money grabbing consultants that don't know what they are doing. They only exist to suck money from large organisations who don't know any better. They label themselves as "Agile coaches" so they can charge out at a much increased day rate. They are the bad guys, while the paragons of virtue are the scrum masters battling away in the trenches, refusing to sell out & change their job title for the sake of a few extra bucks a day. Let's start with some basic logic. Bad agile coaches exist. This doesn't mean all agile coaches are bad. Bad scrum masters exist. This doesn't mean all Scrum Masters are bad. Whats in a title? L